Bullseye`s iterative process is designed to result in new learning and continual improvement over time.

We start by looking at our clients’ existing customers

We quantify our clients’ specific marketing objective for each customer segment, then look at our clients’ relationship with their customers, what marketing approaches have been tried in the past and what insights can be gleaned from this data.

next, we propose testing strategies

We propose list, offer and call-to-action testing both within and across channels. For outbound direct channels, we test these strategies within the context of a program or a series of direct mail campaigns.

we develop full package design, art and copy

Because we specialize in direct mail, our creative teams are intimately schooled in the nuances of crafting objectively ‘effective’ creative that is cost-efficient to produce and mail.

we oversee full, turn-key production

Our teams quality-control every aspect of the production process, from data integrity to physical press-checks. As a result, we are known for producing on-time, on-budget, error-free direct mail customer communications.

we track/analyze results and refine go-forward strategy

By tracking and analyzing campaign results, we are able to double-down on winners/cut losers, resulting in continual refinement of our marketing strategies.