Bullseye was founded in 1988 to enable pioneers in data-driven marketing to use their fledgling Customer Relationship Management (CRM) systems for highly targeted marketing.

Because banks were the first to implement CRMs, the financial services industry has been a cornerstone of Bullseye since inception. As such, Bullseye has always been held to the most stringent data security requirements and quality control procedures.

Over the last 30 years, Bullseye has expanded from financial services into retail, travel and leisure and not-for-profit. But the same principles which gave rise to Bullseye’s early success drive its continued success today.